Some our Projects and Experience
Throughout the last 25 years, we have gained experience in a number of key business disciplines including market development & penetration, business management, strategic marketing, general management, organisational strategic planning, in a number of sectors including FMCG, Financial Services, Publishing and Online.
Opened new market for Storck Brands in Ivory Coast. This included finding the most suitable distributor, negotiating terms of the agreement, pricing and range.
Ongoing work includes working with the distributor on launching, activating and then growing the brand across Ivory Coast.
Developed product, price positioning and route to market strategy. Also included the website development, Amazon listing and all social media to generate awareness. We are also fully responsible for the ongoing sales and management of new markets.
BackLite
Worked on the business structure in the Nairobi business which included intensive travel to Nairobi. After a period of one year I then started working on the BackLite Tanzania business.
This intially included the tender for the outdoor advertising of at the new Julius Nyerere International Airport which we were awarded. The work continues and includes managing the marketing, administration and advising on strategy in consultation with the board.
Recently launched MOMmi Brand Hand Sanitiser Sachets. Also brandable sachets and Drink Savers for better protection against unwanted germs and viruses.
Increased distribution footprint of the brand across various countries in Africa. Included analysing the market, establishing the correct product fit, ensuring that price positioning is met and supporting for ongoing growth.
Our objective was to introduce the Asturiana brand into new markets in the Middle East region.
Growth and development plans for one of their business interests - DMM Morocco, which included the development and implementation of all internal business plans and forecasts. Management of key relationships on behalf of the HB Group with Key suppliers and principles. The development of a B2C and B2B eCommerce strategy for the group. The implementation of key initiatives for the launch of Monoprix Supermarkets in Libya.
The development and implementation of business plans for the growth of the Foster Clark's range of products across Africa.
Sunshine Snacks is one of the brands in the Consolidated Biscuits Malta range. The campaign was an activation and social media campaign to generate more awareness of the range of products and induce trial of the product and engage with the consumer.
Development and implementation of internal and external growth strategies across the South Pacific for all imported lines including Berri, Tiffany, Fontera, SPC Ardona as well as the facilitation of the launch of their own brand Americana. Included Oceans Soaps brands such as Bodyguard, Pearl and Naturally Fiji.
OpenBox was involved in the development of the brand Naturally Fiji and is now working on a new market penetration strategy working towards the distribution of the brand in Europe.
It's not a sin to love Chocolate! Developed from concept through to implementation. Put together the idea, completed the business plan, full range development, costing, financial forecasts & P&L's and opened the successful business operation of the world's best chocolate bar.
Development and management of the strategic marketing, business development and communications implementation plan for brands including: Johnson's Baby, pH5.5, RoC, Neutrogena, Johnson's Family and Shower to Shower.