In which of the 54 countries would you like to see your brand?

Senegal, Liberia, DR Congo, Gabon, Nigeria, Togo, Ghana, Madagascar, Rwanda, Cameroon, Ivory Coast, Kenya, South Africa, Angola, Namibia, Botswana, Burundi, Mozambique, Zambia, Chad, Niger, Sierra Leone, Morocco, Algeria, Libya, Egypt, Tunisia, Mali, Gambia, Sudan, Somalia, Ethiopia, Burkina Faso, Chad, South Sudan, Guinea, Burundi, Mauritius, Congo, Equatorial Guinea ...

African Market Penetration

There is a huge amount of focus on Africa by companies wishing to develop into new markets.

The African market is a complex one with vast differences across countries, regions - North, South, East & West and the people across the continent in terms of their culture, aspirations, perceptions, needs and wants . No company can be successful in penetrating this market if they do not understand the intricacies of each of these, often trying to match their existing product range into an African country with very little success.

Markets need to be analysed, route to market needs to be understood and the consumer buying behaviour of each country needs to be understood and only then, product can be developed for that particular market.

One size does not fit all.

OpenBox has the experience and understands what it takes for you to successfully penetrate these markets.

We can assist you in understanding a market and developing or refining your products according to the market, or we can simply assist you in finding a suitable distributor in a particular country if your products are deemed already suitable. 

This is a lot more complex and detailed than what you would expect, so please contact us for more details.